Callide: [kall-e-de] adv. Latin for cleverly, skillfully, wisely, cunningly, slyly, subtly.
Callide provides marketing and communication services, working with advertising agencies or companies directly. It focuses on copywriting and text editing as well as on the creation of advertisement for all media.
Based in Switzerland, Callide operates on an international level.
Callide offers its services in several languages: English, Italian, German, French and Swedish.
"He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense."
- Joseph Conrad
"Words, when well chosen, have so great a force in them, that a description often gives us more lively ideas than the sight of things themselves."
- Joseph Addison
"Words are all we have."
- Samuel Beckett
"My general theory since 1971 has been that the word is literally a virus, and that it has not been recognized as such because it has achieved a state of relatively stable symbiosis with its human host; that is to say, the word virus (the other Half) has established itself so firmly as an accepted part of the human organism that it can now sneer at gangster viruses like smallpox and turn them in to the Pasteur Institute."
- William S. Burroughs
"Most people die before they are fully born. Creativeness means to be born before one dies."
- Erich Fromm
"A blow with a word strikes deeper than a blow with a sword."
- Robert Burton
"The truly creative mind in any field is no more than this: a human creature born abnormally, inhumanly sensitive. To him, a touch is a blow, a sound is a noise, a misfortune is a tragedy, a joy is an ecstasy, a friend is a lover, a lover is a god, and failure is death. Add to this cruelly delicate organism the overpowering necessity to create, create, create - so that without the creating of music or poetry or books or buildings or something of meaning, his very breath is cut off from him. He must create, must pour out creation. By some strange, unknown, inward urgency he is not really alive unless he is creating."
- Pearl Buck
"A word after a word after a word is power."
- Margaret Atwood
"A poet can survive everything but a misprint."
- Oscar Wilde
"Words are things, and a small drop of ink, falling like dew upon a thought, produces that which makes thousands, perhaps millions, think."
- Lord Byron
"When I get a little money, I buy books; and if any is left I buy food and clothes."
"The role of a writer is not to say what we all can say, but what we are unable to say."
- Anais Nin
"It is the function of art to renew our perception. What we are familiar with we cease to see. The writer shakes up the familiar scene, and, as if by magic, we see a new meaning in it."
- Anais Nin
"I have made this [letter] longer, because I have not had the time to make it shorter."
- Blaise Pascal
"All words are pegs to hang ideas on."
- Henry Ward Beecher
"Writing is the only thing that, when I do it, I don't feel I should be doing something else."
- Gloria Steinem